The Chimera team won the Denim PV Hackathon prize
For nearly 48 hours, in a special, specifically equipped “Hackathon Room”, Denim Première Vision welcomed 5 teams, each made up of 5 students from Europe’s most renowned fashion and technology schools, to an unprecedented competition to think-up the denim of the future.
After Jury deliberation, the CHIMERA team won the first-ever Denim PV Hackathon Prize.
CHIMERA team: Alex Kpenou – Ecole 42 / Marie Jouannin – Ecole Duperré / Emma Raphaelle Rotenberg – Istituto Marangoni / Maeva Ecrepont – Hetic / Femke Jonkmans – AMFI
“We named our team CHIMERA to reflect the fact that it brought two different universes – fashion and tech, usually thought to be incompatible – together on one project. The name also alludes to the transformative ability of our project. We started off thinking of Mystique, the Marvel cartoon character, but we didn’t like the sound of that. So we played around with synonyms for metamorphosis and came up with Chimera!” Maeva Ecrepont
The Chimera denim project: one denim, every fit!
For the CHIMERA team, the denim of the future is: connected, functional, innovative, creative and sustainable. This is the direction the team selected, studied and worked on for 2 days.
The target? The busy-fashion-wonder-woman who’s looking for a comfortable denim that will fit her style and silhouette, with a casual but chic look.
The concept? With the tagline, “One denim, every fit!”, the idea was to propose a denim jean that’s adjustable in terms of shape and fashion trends. A “many jeans in one” denim to satisfy the many moods of the wearer.
The mission? CHIMERA DENIM is an “augmented” jean, with an adjustable shape that can, via a mobile app, be adapted to different fits, looks and styles.
Smart jeans, made from bi-stretch denim enhanced with a new robotics-derived technology, so the CHIMERA DENIM can go from skinny to flare, slim to boyfriend – whichever style is preferred.
The winning team took home 5,000 € and will receive 6 months of professional coaching from Denim Première Vision. The winning project will also gain international visibility thanks to the show’s various communication tools.
Lastly, the project’s development will be presented at the November 2017 edition (14th – 15th).