Fashion students and creative technologists taking part in the Denim PV Hackathon will present their projects to a prestigious jury of 4 denim professionals.
Alain’s family was part of the largest denim retailer in France from 1973 to 2000. In 1996, Alain was named head of the marketing department at Grandvision, where he remained until 2000. In 2000, he created an independent jeans production platform in Tunisia, and in 2005 merged with WIC to create M.I.C.
Today, WicMic is an integrated jeans manufacturing company active throughout the value chain: ranging from research & development and design through sewing and dry and wet processing to finishing.
MIC WIC serves more than 10 of the largest sellers of premium quality jeans, a manufacturer of choice for most of them.
More info about the Denim PV Hackathon here