Denim Culture

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Denim: a whole story… Episode 2

After exploring the first step of creating denim through the choice of cotton (article link), let’s move on to ...

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Denim: a whole story… Episode 1

Discover or rediscover the history of denim through the manufacturing stages   Once upon a time there was this s...

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Ozone washing: less water for more responsible ...

An overview of the ozone washing process.

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What are the ingredients of high end jeans?

Denim has reinforced its position in the truly luxury premium segment.

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Full stretch: the ‘360 degree’ denims

More and more of today’s jeans come in supple, flexible and lighter qualities.


The fit

New technologies offer better ways to follow the body form.

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