Denim Culture

Episode 1 IMAGE DE UNE 286x142 Read more

Denim: a whole story… Episode 1

Discover or rediscover the history of denim through the manufacturing stages   Once upon a time there was this s...

SK1_8042 Read more

Ozone washing: less water for more responsible ...

An overview of the ozone washing process.

BlueFarm_DPV_SS17_4 Read more

What are the ingredients of high end jeans?

Denim has reinforced its position in the truly luxury premium segment.

orta Read more

Full stretch: the ‘360 degree’ denims

More and more of today’s jeans come in supple, flexible and lighter qualities.


The fit

New technologies offer better ways to follow the body form.

outlook4 Read more

Denim Flash Outlooks 4/4

For you, Denim is…? Customized or destroyed? Underwear / No underwear? Japan or USA? Total look or mixed look? ...

See all news