Denim Culture

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Ozone washing: less water for more responsible ...

An overview of the ozone washing process.

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What are the ingredients of high end jeans?

Denim has reinforced its position in the truly luxury premium segment.

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Full stretch: the ‘360 degree’ denims

More and more of today’s jeans come in supple, flexible and lighter qualities.


The fit

New technologies offer better ways to follow the body form.

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Denim Flash Outlooks 4/4

For you, Denim is…? Customized or destroyed? Underwear / No underwear? Japan or USA? Total look or mixed look? ...

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Denim Flash Outlooks 3/4

Straight or baggy? With zip or buttons? Wash it / Don’t? Diane Kruger or Kate Moss?… Yohann Le Creurer, A...

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