ZERO WATER BLUE

Soorty launches a capsule collection to propose a vertically sustainable denim

PV Showbook AW 18-19 Soorty Pakistan

Soorty is strongly dedicated to innovation and sustainability. Recently their Zero Water Blue capsule collection was launched. The environmentally conscious technologies implemented within this capsule are vertically sustainable and a milestone for the entire denim industry because it ensures exceptional water saving within denim manufacturing. Vertical sustainability is about preventing environmental harm throughout the entire production process, from raw fibre to washed garment.

Soorty’s Zero Water Blue capsule includes innovative techniques like zero waste water indigo rope dyeing in which the water usage is 0 and zero waste water finishing in which the water usage is 1.5 liters per meter. Other special features include sustainable fibres such as organic cotton and soft touch Tencel®. An example of the offered color range is Herbal Blue, made from the natural Indigofera plant. Additionally, in black forever fabrics rope dyeing is skipped and are made out of soft, bleach resistant fibers while having 50-60% less environmental impact as compared to conventional blacks. Their environmentally conscious technologies preserve the aesthetics of the final product while having a positive impact on the earth.

Relish the revolutionary authentic, soft touch, premium woolen, and high performance active wear denims of the future.”

SOORTY (PK) C25