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DIGITAL DENIM WEEK
The responsible denim fashion event   /  Next Show -  25 > 26 MAY 2021 - Superstudio Piú MILANO
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DIGITAL DENIM WEEK
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Digital Denim Week

Meet the 60 weavers, garments manufacturers and finishers, accessories, label and metal-trim makers and technology specialists and source from their S/S22 denim collections (more than 1,100 denim products on the PV Marketplace).

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60 denim suppliers

Digital Denim Week

Decode the denim trends with the season’s products selections and watch the replays of our seminars, talks & patterns workshops.

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May this year bring you positive and successful vi May this year bring you positive and successful vibes and Fresh chances for everyone!

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For the Spring Summer 22 season the appeal of soph For the Spring Summer 22 season the appeal of sophisticated, more structured denims emerges in two ways.
Perfected
A more citified, technical denim, raw and perfect product developments, with smooth, uniformly colored surfaces showcasing their durability. More rigid handles convey an obvious strength. Straight jeans, belted jackets, products combined with urban-look accessories (reinforced padding, sturdy buckles), in a continuation of an endlessly reinvented urban mobility. Timeless essentials with updated compositions to further their appeal, calling on a pared-down simplicity, also seen in labels, with their straight typography and spruce flat tints.
Distinguished
Sophistication this season is conveyed through meticulously elaborated weaves. Neatness, fineness and precision are essential here, and transport denim into a more chic universe. Denims go from city to evenings out, with mini-herringbones in pure linens that lend a rhythm to surfaces, and deep, intoxicating, subtly gleaming shades. A timid shine is revealed in light and agile products. Behaviors that are just right for more floaty outfits, fleeting summer dresses, pleasing pants and shirts that lightly blow in the breeze. In accessories, shine is more pronounced, with almost holographic labels and iridescent gradations.

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For the Spring Summer 22 Suppleness is approached For the Spring Summer 22 Suppleness is approached three ways, with each of them procuring a feeling of comfort and well-being.
Agile suppleness
A fine, agile suppleness for denim that slips through the fingers, with blends with Lyocell (made from wood pulp) producing smooth, soft and breathable products. This biodegradable fiber imparts a feeling of delicacy when touched. A suppleness that lends itself to inviting folds with a nice fall rather than a weighty drape, for clothes with comfort and appeal. Updated homewear, for fluid pants and full shirts that melt against the skin.
Soft suppleness
A second kind of suppleness derives from truly gentle, eco-friendly washes that impart a softer suppleness to products. In combination with soothing and gently washed colors, these qualities are mostly 100% organic cottons. A more relaxed spirit, for long jackets, and straight, wide pants that freely adapt to the body’s movements.
Generous suppleness
Lastly, a dense, generous, much thicker suppleness stands out, with quite marked weaves and accentuated visuals. This version of suppleness gives rise to supremely malleable qualities that target our desire for a certain palpability, and enveloping products with a plump look. Casual silhouettes with exaggeratedly wide mid-length jackets.

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Denim vigorously pursues its search for more susta Denim vigorously pursues its search for more sustainable production methods and overall eco-friendlier creations. The sector is continually stepping up its efforts in terms of ecological innovations, and has been making distinct progress for several years now. Spring Summer 22 is firmly anchored in this goal, revealing an obvious natural influence that punctuates the season, in both compositions and aspects.

Hemps and linens
Irregularities are appreciated, treasured and prized in a spirit of positive instability. Linen and hemp blends are on the rise in the product offer. These natural fibers are chosen for their subtly rough and uneven look, and their technical and eco-friendly qualities. Both plants need very little water to grow, unlike cotton, and both vaunt antibacterial properties. Hemp produces a very resistant fiber, while linen is imbued with heat-regulating properties and is also hypoallergenic. These fibers make it possible to combine sustainability with a feeling of well-being and peacefulness, and blends are seen in fabrics as well as in accessories for labels.

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A Spring-Summer 22 denim season that highlights po A Spring-Summer 22 denim season that highlights positive instability through a natural approaches, irregular surfaces and colors.

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A Spring-Summer 22 denim season combining function A Spring-Summer 22 denim season combining functionality and sophistication.
Photography © @benjaminple 

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