If Naveena is already a huge actor in sustainable fashion field, they prove one more time with their last innovation that denim is definitely on its way to improve responsible values and innovations!
Freshet Denim is maybe the smartest actual denim on the market. Naveena has combined Ecolean, Aqualter and H2NO all together in order to save a huge water quantity, time and energy. Ecolean and Aqualter to reduce water quantity during the process of dying while H2NO, for the finishing process, uses cutting edge technology based on oxygen and ozone gases instead of water and chemicals. Also, they use BCI and organic cotton.
This production uses 40% less energy and 81% less water. Furthermore, the water is clean, recycled and reused after that.