Autumn 20 – winter 21: connecting the human and digital experience

Autumn 20 – winter 21 comes to life next May 28-29, at Superstudio Più in Milan.
Don’t miss this unique opportunity to get all the denim trends and discover Denim PV’s new fashion concept.
Here, a first taste of what Autumn 20 – winter 21 holds in store.

Autumn 20 – winter 21 season

This new A20W21 season is willing to open minds and multiply sensations.
The season embraces digital technology to create surprising visuals, innovative disruptions and push back boundaries to claim a global connection between cultures, ideas and know-hows.

Moving forward leans thinking about the denim of yesterday in order to create and transform the denim of tomorrow. We are facing a caring revolution, connecting the human and digital worlds. Ecological transformations are the heart of the season, merging with technology to strengthen each other, and help one another to push through ecological barriers.

Autumn 20 – winter 21


Putting people at the heart of research for a strong dynamic, shaking up the world of denim in a generous, soft and agile way.


Autumn 20 – winter 21


Technology serving raw and affirmed naturals for a hybrid and augmented denim.


Autumn 20 – winter 21


A connectivity between digital and material to develop fused and performant products.

Autumn 20 – winter 21

For this forthcoming edition, the Première Vision fashion team comes out with a super-innovative fashion concept to deliver the season’s insights: The Laboratory. Discover at the show a captivating space fully merging the season’s fashion trends and eco-responsibility.
Get a first taste of the A20W21 Laboratory >

And to go deeper into the season, don’t miss the programme of fashion seminars >

Autumn 20 – winter 21 will drive you forward…
Are you ready?


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