MDC : The Denim of Tomorrow

MDC is looking for the ideas that will define the DENIM OF TOMORROW

MDC - Affiche - 8

MDC is a public-private partnership that brings together Moroccan denim manufacturers to support and advance the denim and sportswear industry. It is a platform for disseminating new ideas and best practices in the Moroccan denim ecosystem, as well as pushing forward innovation and creativity through ambitious collaborative projects.

For its participation at Denim Première Vision, Moroccan Denim Cluster is initiating a project in support of innovators and startups offering solutions for Denim in particular and the textile industry in general.

Through this undertaking MDC is positioning itself as a technology transfer platform for the Moroccan denim industry, and driving innovation in the textile industry in the southern Mediterranean region.

Targeted projects fall into the following three categories:


GREEN INNOVATION PROJECTS: Water or energy economy, recycling, upcycling.


However, the cluster welcomes all projects with added value to the industry.

In addition to that, the cluster is aiming to initiate a sustainable partnership with European Startups incubators; whose work is close to the main topics the industry is dealing with. Meryem RACHDI , the general manager of MDC explains : “as a top-line producing country we can be a true source of ground-breaking ideas, for new brands and projects, everyone has much to offer from his own experience to define the new way we are going to produce clothes in the future “ .

Come and visit MDC booth at DENIM Première Vision, PARC FLORAL de Paris the 23th and 24th of MAY.

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