Smart Creation, the podcast. Episode 21.

Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.

For this episode, we are pleased to welcome Marie-Emmanuelle Demoures, Head of Product at Balzac Paris.

“Being sustainable is also about making something very creative with high constraints.”

Balzac Paris is a young French fashion house with a chic and modern spirit. At the source of Balzac Paris there are three friends passionate about ready-to-wear fashion and digital: Charles, Victorien, and Chrysoline!

This happy team has a taste for entrepreneurship and the desire to modernize the bow tie. In 2011, Balzac Paris was born. The bow ties take off and contribute to the brand’s development. After this success, in January 2014, Balzac Paris offers literary sweatshirts showcasing French author couples for a mixture of loving culture. These sweats quickly become essentials. Balzac Paris makes a place for itself as the literary brand that allies fashion and literature in their ephemeral collections sold in exclusive limited edition and on the net. The ephemeral sales are offered with the seasons. Chrysoline describes her brand as “trendy but never victim,” concerned with always offering a timeless wardrobe: chic and comfortable, of day or night, with basic colours and exclusive prints.

 

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