Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.
For this episode, we are pleased to welcome Sandya Lang, sustainability manager at Nudie Jeans, a Swedish denim brand.
“I think repairing and using your garments longer is something that we really try to promote and we can see now that more and more companies are offering services like rental, repairing and so on.”
Nudie Jeans made sustainability their core priority using mainly organic cotton and recycled fibers. Sandya makes sure every step of the product sticks to their values: from choosing the rights suppliers, the factories to the retailers, she looks out for absolute transparency and traceability.
But more than that, she explains how the long life of the product is important and how they encourage the customer to repair the jeans instead of throwing them away. That’s all about their ‘Repair Shops’, offering an exclusive customer service worldwide.