[Video stream] Smart Talks – The Jeans Redesign

New! Watch the full video stream of the Smart Talks!

Last December in London, Première Vision and consultant Giusy Bettoni invited a panel of sustainability game-changers to talk about visionary strategies, innovations and solutions tackling the impact of the business sector on the planet.

Now, for the first time, we’re giving you the opportunity to (re)live these Smart Talks via video streaming.

Here, a talk about the Jeans Redesign Guidelines with Lukas Fuchs – Research Analyst, Make Fashion Circular & Fabrizio Consoli, CEO and founder of Blue of a Kind.

In July 2019, Make Fashion Circular published The Jeans Redesign Guidelines. These define minimum requirements for the production of jeans, taking bold steps towards a circular economy. Sixteen companies have already started working to implement them and at this session, you can discover how your organisation can start its own transition towards producing jeans from safe materials, that are worn longer and made to be made again.

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