Based in Casablanca, MADNESS has 4 washing plants and 6 assembly units. Their design office is located in Spain and creates their own collections which they then present to their customers, including major brands and major distributors. This way, companies’ can buy their own models.
The collection is divided into two parts:
– The first is creative, sticking with contemporary trends while daring to be different, and mixes the modern with the vintage.
– The second focus is on ecological products, with fabrics that are environmentally friendly (50% or 100% organic cotton, and recycled cotton).
Washing is done by low water-consumption processes through techniques such as laser treatment + ozone, washing without water, washing with 80% recycled water and wastewater treatment.
Come meet the Madness team at the Denim Première Vision Show this 3rd and 4th December at Printworks London.