Naveena expands its collection with razzle dazzle and fibra therapy

The collection at Naveena Denim Mills features two new product lines – RAZZLE DAZZLE and FIBRA THERAPY. In addition, the mill has added new technologies and fabrics to their SCIENCE X THE BLUES and TRANSPARENT BLUES lines.

About Naveena Denim Mills

Founded in Pakistan in 1989, Naveena Denim Mills is specialized in manufacturing premium yarns and denim fabrics, constantly seeking a perfect union of form and function through creative engineering. With over 2,000 employees, the mill has fully integrated state-of-the-art design, development and manufacturing facilities. These facilities allow Naveena to produce 18 million metres per year, offering flexible and exclusive services to partners in over 40 countries.

This company has many certifications that make it a reference in the Denim industry. Naveena has the following certifications:

  • ISO 9001: 2015
  • ISO 14001: 2015
  • ISO 45001: 2018
  • Oeko-Tex
  • BCI

The mill’s “Lifecycle of an idea” collection, based on a fusion of design, technology and sustainability, is further expanded with innovative additions.



Drawing on the most modern yarn-development technology, RAZZLE DAZZLE offers a wide variety of ravishing colours, glittery coatings and natural whites without any compromise in comfort.

Available in a wide range of colours, the new line also focuses on performance, and boasts characteristics such as moisture-wicking properties and extra softness.




Science X The Blues offers versatile fabrics to be dressed up or down, in smart or casual versions. High flexibility maximizes performance throughout the day, prioritizing comfort and freedom of movement… in style.

The latest additions to Naveena’s SCIENCE X THE BLUES line, EASY FIT and REFLEX, offer versatile fabrics with unique stretch properties.

  • Easy Fit (moves with you)
  • Reflex (instinctive comfort).


FIBRA THERAPY is made from smart fabrics designed to take care of the wearer. Fabrics in this line maintain the authentic look and feel of traditional denim, while also providing health, beauty and wellness benefits. They offer the best of both worlds – functionality and wellness.

  • BIO-FUNCTION – Combining functionality with beauty
  • BIO CARE – The denim spa
  • REMEDY – Nourish your skin
  • REFRESH – Permanent odor protection

PV Fibra Therapy

PV Transparent Blues


Naveena Denim Mills also added four new fabrics to their TRANSPARENT BLUES line, which brings together sustainable fabrics.

Transparent Blues represents their constant commitment to inventing the next “most sustainable denim” both in terms of processes and materials. The objective? Minimizing the environmental impact of Naveena operations by using natural resources in the most efficient way possible.

  • RETRIEVE – Softness reborn
  • ECO-FIBRA – Viscose goes eco
  • ZEVOLUTION – Zero cotton, maximum feel

>You can also learn more about the brand here.

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