Naveena’s SS21 concepts: DENIM X.0

Naveena is adapting to today’s world, running on rapid, exponential and, above all, perpetual change. The solution is not another industrial revolution, but rather constant transformation in both the products they manufacture and how they are manufactured.

DENIM X.0: INNOVATION X CO-CREATION X ETHICS

Like an old-school rocker, denim is relentlessly transformed. Denim has long been immersed in a profound transformation that placed it at the forefront of fashion in design, innovation and sustainability. It is not only always back, it’s also continually re-mastered.

Naveena’s new collection is about denim’s ever-evolving nature and as-yet unknown future, and the possibilities this represents – for the planet and for us.

DENIM X.0 brings together new constructions, new fibres, new colours, new processes…always looking ahead in time, looking to future needs and expectations. It’s about reinventing possibilities and reshaping the future through innovation, co-creation and ethics, while helping its clients reimagine theirs.

SCIENCE X THE BLUES

Fashionably functional and smart fabrics that break conventional borders and make room for life.

THROWBACK BLUES

Fabrics remixing retro denim heritage with modern-day living.

XOXO BLUES

Exceptionally blended and engineered fabrics that offer the ultimate feel and softness.

TRANSPARENT BLUES

Denim “that matters” – promoting an ethical, sustainable and aware fashion industry.

ZEPHYR BLUES

Light-as-air fabrics that let you flow with freedom.

To learn more about this company > here

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