PG DENIM: a new project dedicated to the most authentic denim

Paolo Gnutti is back with a new amazing project dedicated to the ultimate in authentic denim. An entirely new approach, and an astonishing collection, showcased at Denim Première Vision London.

Last December 5th, at the first Denim Première Vision in London, the entire new PG DENIM project unveiled its full range of novelties.
A project born from the idea of creating new paths for denim, going beyond traditional borders while remaining consistent with an authentic Italian tradition.


The project

PG DENIM is based on a lifetime dedicated to denim innovation and creativity.

PG DENIM offers a range of products ranging from denim to fashion and breaking down traditional borders. Garments made to match different market niches with a strong focus on medium-high and high-end productions with a tailor-made approach that makes them unique. A range dedicated to menswear and womenswear, covering some raw proposals but also super-vintage ones. An agile and versatile structure, making the most of a deep expertise in denim and textile creation, to set the rules for a new production model.


The new collection for SS 2020

The main focus of the new collection is laminated effects on denim. The laminated effects dominate the season’s  fresh proposals, used together with patterns and with all-over coverage. Moreover, the “Floc” fabric has come back this spring-summer collection. A new collection focused on special applications with 100% digital production.

Furthermore, the fabrics are produced completely “ad-hoc” and created along a supply chain that starts from PG DENIM, which conceives and designs the fabrics, to which are then developed by Berto or Eurotessile, the two companies who are also part of this total Made In Italy project.


PG DENIM by Eurotessile / Berto

A collection with many interesting features:

  • Light cottons and linens built up to be compact, fresh and with an authentic look
  • Double or triple twists to simulate old-school work fabrics
  • Authentic drill/denim with flame effects and full-bodied, a true voyage to Japan
  • Super soft fabrics with authentic looks, soft as feathers
  • Digital prints
  • Abrasion-effect pigment prints for an original Seventies look
  • Metallized and rubberized effects
  • Three-dimensional prints
  • Glitter patterns
  • Gold and silver weft (with real silver)

“The idea at the center of PG DENIM is to respond to yet unexplored market needs. We’ve decided to focus on an approach that proposes fewer yet really versatile items, and strongly focused on specific themes,” said Paolo Gnutti.


> Learn more information about PG DENIM here.



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