Denim Première Vision comes to Milan in May. To discover the city like a real Milanese, Giulia Pivetta, Fashion Editor for Grazia Italy, presents some cool places to discover books and magazine fresh off the press.
And for this chapter #6, Gisella Borioli, Founder and CEO Superstudio Group will give you her latest literary crush!
Gogol & Company
This is much more than a bookshop in the strictest sense of the term. Gogol & Company is also a gathering spot with a café and exhibition space where organized shows, book presentations, classes and workshops take place. This is a temple to independent culture where customers are encouraged to leisurely browse and even settle into an armchair to read one of the many genres of books available: literature, humanities, visual arts as well as cookbooks and comics. You may even opt to dine here, savouring one of the many freshly prepared offerings for breakfast, lunch or happy hour.
The revenge of the printed world is in full-swing in this 35-square-metres space. Here aficionados of independent magazines have the rare privilege of being able to browse through more than 200 different titles, both Italian and international. Upon entering, you’ll be struck by the vast assortment of magazines. Carefully selected by the owner Francesca Spiller, the titles range from photography to art, fashion to design, and music to travel, to name just a few. Magazines of the caliber of DAMN, Atmos, CEREAL, Holiday and Flow are displayed vertically on blond wood shelves against white walls for a pleasing look.
Largo Treves new stand
Since 1990, the Prestinaris, a husband-and-wife team, have painstakingly selected titles, transforming their news stand into a leading destination for national and international periodicals. Located in the heart of the Brera district, the Largo Treves news stand with its focus on fashion and interior design magazines pleases the most demanding customers. Open from dawn to dusk, this small kiosk has catered to generations of loyal customers and is a landmark for those who pass through the neighbourhood, especially during the Salone del Mobile, the annual design furniture fair. The stand’s window dressings have also been must-sees, thanks to a solid partnership with Cabana Magazine.
The historic Ticinese district is the perfect spot for this type of bookshop. Four friends came up with the idea of a shop focused on quality titles. In fact, the shelves are filled with only original, unusual books. Almost all of the books come from small publishing houses. This desire to meet the needs of the most sophisticated readers has distinguished Verso’s owners-booksellers from the rest of the Italian bookselling scene. Book presentations and themed events are held frequently. Next to the shop’s café, there’s a magazine section and a separate space for children with reading sessions specially geared for little ones.
Armani Libri Koenig
The lively bookshop located in Milan’s fashion district sells architectural, design, fashion and photography titles for professionals in these fields or simply enthusiasts. With fashion king Giorgio Armani at the helm, the decor is, not surprisingly, stylishly modern and minimal. But the relaxed, pleasant atmosphere makes everyone feel welcome and comfortable. Students attending the local fashion, art and design institutes – Marangoni, NABA and IED – stop by to flip through the massive volumes and find inspiration.
121+ Libreria Extemporanea
The legendary magazine art director and artist Flavio Lucchini has recently published a book, which is creating quite the buzz in the fashion world. In Il Destino (Destiny) with the translated subtitle of I wanted to be a farmer but I came across fashion (and I am not a fashion designer), Lucchini takes readers behind the scenes of his work for Italy’s premier fashion magazines beginning in the 1960s. The historic encounters, battles, stories and more make for an enlightening read. Buy it online or in the small, specialized bookshop 121+ Libreria Extemporanea – Corraini on via Savona 17/5 in the Tortona District, Milan’s creative neighbourhood that Lucchini helped establish 30 years ago.
Tips from the Milanese insider: Gisella Borioli
Gisella Borioli, Founder and CEO Superstudio Group, share with us her literary crush of the moment:
“Great interest, in the world of fashion, has recently aroused the newly published book IL DESTINO – I wanted to be a farmer but I met fashion (and I am not a fashion designer …), written by Flavio Lucchini mythical art director and artist who dedicated to fashion his whole life, since the 60s. Meetings, ins and outs, wars and successes from the point of view of a different protagonist. You may buy it online or in the small and specialized Corraini bookstore, in via Savona 17/5, in the heart of that Tortona District, the most creative area of Milan that Lucchini started thirty years ago.”
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