Le Sapping welcomes Bert van Son – Mud Jeans
Le Sapping French Podcast On Responsible Fashion
Episode 31, inviting Bert van Son, Founder of MudJeans
This podcast is edited by Thegoodgoods, the 1st French media on sustainable fashion.
This week, Victoire Satto has had the honor to welcome Bert van Son to talk about denim.
This episode is part of the #cleandenimweek: a whole week about the past & future of this iconic, global, 2-billions-a-year-sold item, standing in approximately every wardrobe on earth.
- What does it take to make a pair of jeans ?
- What is its social and environmental impact ?
- How can we minimize it at every step of its production ?
- And beyond that, what if we could reshape this whole industry in a circular economic model ?
Since the beginning of his company MudJeans, in 2012, Bert van Son tries hard to answer those questions everyday. He is a pioneer in eco-conception, choosing organic cotton, non toxic dying, safe and closer partners for production… He was one of the first to use recycled materials and moreover, realized that the best way to get a good raw post-consumers cotton was to enter the circular economy in leasing pairs of jeans.
Today Mud Jeans is an international and very respected brand, BCorp certified, C02 neutral and… economically viable. A journey of challenges and accomplishments he’ll tell us in details the next 45 minutes.
This episode is a result of a very special partnership between Thegoodgoods and Denim Première Vision, The responsible denim fashion event, that has been a major actor in the transition of this industry by bringing together all actors and change makers of the denim supply chain, twice a year, in the event Denim Première Vision.
The next edition is attended in Milano on the 10 and 11th of June 2020.
In a circular economy, textile industry, brands and final consumers are involved and responsible, it seemed logical reunite them all during a special denim week.
You’ll find the links to the denim week contents and references on the notes below this episode. Feel free to leave comments and suggestions on Itunes, it’s very helpful for the podcast to be discovered by others and raise the responsible standards in the fashion industry.
Now it’s time to welcome our guest and wish you a great episode !
- Mud Jeans website
- Mud Jeans Instagram
- Mud Jeans Sustainability Report
- Ellen Mac Arthur – The Jeans Redesign
- GOTS / OCS
- Denim Première Vision
- Première Vision
- Collab Mud Jeans x Sea Shepherd Hommes / Femmes
- Better Cotton Initiative
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