Marithé+François Girbaud is teaming up with Jeanologia at The Denim Pop Up Street
To showcase laser technology, which combines light and ozone treatments. Giving the opportunity to all guests and participants to customise their denim items at the event through laser engraving.
Don’t miss out this exclusive opportunity, bring your favorite denim piece and get it customised for free!
Jeanologia, the Spanish company, is the world leader in sustainable and efficient technologies for the garment finishing industry. They have been providing equipment and consulting services to customers located in 60 countries on 5 continents since 1993. Their mission has been to improve the garment finishing industry through technology and know-how. Its laser, ozone and e-flow systems have revolutionized the textile industry, offering endless design and finishing possibilities to garments, while saving water, energy and chemicals, and eliminating waste and harmful emissions.
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Marithé + François Girbaud is a pioneering French brand in the denim industry. Designers, Marithé Bachellerie and François Girbaud have always put innovation at the heart of creation. Each garment is exaggerated in its design to highlight its work, its technology and which attitude to adopt. They developed a casual style based on experimentation by drawing on work clothing and interpreting streetwear codes.
Forerunners in the industrialization of Stonewash techniques since 1986, in recent years these “designer-researchers” have elaborated an ethical and more ecological process, the Wattwash, which makes it possible to use laser treatments to embellish or age denim fabric.
Since 2015 the brand has been back with a new distribution formula relying on an out-of-the-box, store-free concept, allowing Marithé + François Girbaud offer another unique experience to its customers.
It’s in The Denim Pop Up Street
Nov. 15-16 / Special Opening on Nov. 14 from 7pm
Rue du Vertbois (n°14 to 30)