Seen in the press

Denim Trends

Millennials’ Love for Experiences is Even Changing Denim Fits

29.09.2019 – Sourcing journal

From an emphasis on lightweight layering pieces, to fabrics enhanced with performance attributes, here’s a look at Rosin’s seven fit themes for F/W 20-21. Read full article.


Some questions to Chen Wen, artist and denim master

17.12.2018 – Sportswear International

The most recent edition of Denim PV London hosted many worldwide denim personalities, experts and insiders. Among them was Chen Wen, a Chinese denim master, painter and brand design director of his own Chenwen Studio and Never brands. Read full article.


Denim Première Vision showcases market trends for Spring/Summer 2020

7.12.18 – Fashion Network

Denim Première Vision, the trade show specialised in denim fabrics and sourcing, presented the main market trends for the Spring/Summer 2020 at its latest session, held for the first time in London on December 5 and 6. Read full article.



The Denim Shapes and Silhouettes of Spring/Summer 2020

6.12.2018 – Rivet and Jeans

Denim is not separate from fashion, as any recent catwalk will show. Stella McCartney, Proenza Schouler and Balmain are among the designer collections dense with denim. Read full article.

Rivet and Jeans

Denim Première Vision Urges Designers and Mills to Break the Nostalgia Rut

5.12.2018 – Rivet and Jeans

At Denim Première Vision in London Wednesday, trend specialist Marina Couteau shared the show’s vision for Spring/Summer 2020, sending a clear message that the denim industry needs to escape its focus on the past. Read full article.

Rivet and Jeans - Londres

London Calling: The Ins and Outs of London’s Denim Scene

3.12.2018 – Rivet and Jeans

With Denim Première Vision debuting the first of its roving show concept in London Dec. 5-6, all eyes are on the birthplace of the mods, punk and high street fashion. And few cities represent denim culture’s contradictory obsessions with the old and new quite like London. Read full article.


The jeans want to redeem themselves for sustainable driving

19.06.2018 – Les échos

Jeans brands have undertaken to reduce their carbon footprint through more environmentally friendly manufacturing. Some, such as G-Star, are making this known to the public. Read full article in french


Why you should not miss next Denim Premiere Vision

16.05.2018 – Sportswear International

The show will host 72 exhibitors of whom 50% are weavers, including returning companies such as Berto and Bossa. Among the newcomers are the newborn project Eurotessile/Berto by PG Denim, Brongo, a leading company producing washing and dyeing machines, and chemical specialist Soko Chimica. Read full article in english


When Levis’s changes jeans manufacturing in laboratory

27.09.2018 – Influencia

Last September, Levi’s launched its niche connected jacket product in North America. Six months later, the brand released a technological innovation from its Lab that would change the jeans manufacturing process. Read full article in french

Denim and Sustainability

At Denim Premiere Vision in Milan, the Focus is on Sustainable Comfort

28.05.2019 – Sourcing Journal

The Fall/Winter 20-21 trend stories presented at the Milan trade show Tuesday reflect consumers’ growing sense of urgency to take care of themselves and their planet. Read full article.

Denim sourcing increasingly focused on environmental issues

17.12.2018 – Fashion Network

At the latest edition of the Denim Première Vision show, held in London on December 5-6, the event’s Smart section, dedicated to eco-responsible initiatives, was a big success. Read full article.


Denim Première Vision Reinforces Responsible Design in London

 11.12.2018 – Rivet and Jeans

For international trade show Denim Première Vision, London was a prime location to introduce its equal focus on fashion and sustainability. Read full article.

Rivet and Jeans

Lee and Wrangler invest in new dyeing process

4.01.2018 – Fashion Network

To transform the denim industry; the notion is an ambitious one but the team at Indigo Mill Designs (IMD) have made public a new dyeing process in a mousse form, which has the potential to change how dye is used across the denim manufacturing sector. Read full article


Recycled Denim and Wearable Technology Intersect at Denim Première Vision

20.11.2017 – Rivet and Jeans

Denim Première Vision celebrated a decade of denim last week in Paris with a roster of exhibitors that reflected the show’s fashion roots and transformative future. In addition to presenting the key fashion stories for Spring/Summer ’19, the show served as a platform for the denim supply chain to share new concepts concerning sustainability, technology and performance fabrics. Read full article


Denim Mills



Global Denim Expands Waterless Options, Performance Fibers

15.11.2017 – Rivet and Jeans

Global Denim aims to go beyond the expected in a new Spring/Summer 2019 collection, called Into the Blue. The Mexico-based mill launched the seven-part concept collection at Denim Premiére Vision in Paris on Tuesday, offering brands newness coupled with sustainable technology and improved fabric performance. Read full article

About Denim Première Vision

Denim PV Milan was cool (and here’s where it’s headed next)

31.05.2019 – Sportswear International

Although the fashion market is facing a difficult time the first edition of Denim PV Milan, held May 28-29, 2019 at Superstudiopiù, had robust and international attendance, a friendly and happening atmosphere, a high level offer of trend research and top-drawer exhibitors and seminars. Read full article.

Denim Première Vision innovates in Milan

29.05.2019 — Fashion Network

Following its stop in London last December, Denim Première Vision has set down its suitcases in Milan this season. Read full article.

Denim Première Vision’s first London edition a success

12.12.2018 – Fashion Network

Mission accomplished for Denim Première Vision. The denim trade show’s first London edition on Dec. 5 and 6 was well received by the industry, totting up 2,344 visitors, 17% more than the November 2017 session held in Paris. Read full article.


Denim Première Vision Travels to London and Aims to Be More International

6.12.2018 – WWD

Denim Première Vision is looking outward and repositioning itself on an international scale: For the first time in 11 years, the denim trade show was held outside Paris as part of a new strategy that will see the show land in a variety of locations. Read full article.



Denim Première Vision show to be held in Milan next June

5.12.2018 – Fashion Network

Milan will host the next session of the Denim Première Vision trade show. At the start of the first session away from Paris, currently under way in London, the organisers of the trade show dedicated to denim sourcing have announced the next stops in the event’s new itinerant format. Read full article.



Denim Première Vision Shakes Up Format, Location and Leadership

01.02.2018 – Sourcing Journal

Denim Première Vision is addressing the denim industry’s innovation and transformation with a new format, location and team reorganization. Read full article


Denim PV launches new, itinerant format, to hit London – News : Trade shows

01.02.2018 – Fashion Network

The Denim Première Vision trade show has introduced a major overhaul of its formula. The French denim industry event announced at the end of its latest edition that it would leave the Paris Event Centre, and hold its next spring session at the French capital’s Parc Floral venue, near the Bois de Vincennes. Read full article