Seen in the press

Denim Trends


The Denim Shapes and Silhouettes of Spring/Summer 2020

6.12.2018 – Rivet and Jeans

Denim is not separate from fashion, as any recent catwalk will show. Stella McCartney, Proenza Schouler and Balmain are among the designer collections dense with denim. Read full article.

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Denim Première Vision Urges Designers and Mills to Break the Nostalgia Rut

5.12.2018 – Rivet and Jeans

At Denim Première Vision in London Wednesday, trend specialist Marina Couteau shared the show’s vision for Spring/Summer 2020, sending a clear message that the denim industry needs to escape its focus on the past. Read full article.

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London Calling: The Ins and Outs of London’s Denim Scene

3.12.2018 – Rivet and Jeans

With Denim Première Vision debuting the first of its roving show concept in London Dec. 5-6, all eyes are on the birthplace of the mods, punk and high street fashion. And few cities represent denim culture’s contradictory obsessions with the old and new quite like London. Read full article.


The jeans want to redeem themselves for sustainable driving

19.06.2018 – Les échos

Jeans brands have undertaken to reduce their carbon footprint through more environmentally friendly manufacturing. Some, such as G-Star, are making this known to the public. Read full article in french


Why you should not miss next Denim Premiere Vision

16.05.2018 – Sportswear International

The show will host 72 exhibitors of whom 50% are weavers, including returning companies such as Berto and Bossa. Among the newcomers are the newborn project Eurotessile/Berto by PG Denim, Brongo, a leading company producing washing and dyeing machines, and chemical specialist Soko Chimica. Read full article in english


When Levis’s changes jeans manufacturing in laboratory

27.09.2018 – Influencia

Last September, Levi’s launched its niche connected jacket product in North America. Six months later, the brand released a technological innovation from its Lab that would change the jeans manufacturing process. Read full article in french


Dior Homme dusts the costume with its new denim collection

4.01.2017 – Modzik

Kris Van Assche is never lacking in inspiration, proof with Dior Homme’s new denim collection that reinterprets the costume codes in a contemporary way, in order to make it more democratic and relaxed. The costume is dead, long live the costume Read full article in french

Denim and Sustainability

Denim Première Vision Reinforces Responsible Design in London

 11.12.2018 – Rivet and Jeans

For international trade show Denim Première Vision, London was a prime location to introduce its equal focus on fashion and sustainability. Read full article.

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Lee and Wrangler invest in new dyeing process

4.01.2018 – Fashion Network

To transform the denim industry; the notion is an ambitious one but the team at Indigo Mill Designs (IMD) have made public a new dyeing process in a mousse form, which has the potential to change how dye is used across the denim manufacturing sector. Read full article


Recycled Denim and Wearable Technology Intersect at Denim Première Vision

20.11.2017 – Rivet and Jeans

Denim Première Vision celebrated a decade of denim last week in Paris with a roster of exhibitors that reflected the show’s fashion roots and transformative future. In addition to presenting the key fashion stories for Spring/Summer ’19, the show served as a platform for the denim supply chain to share new concepts concerning sustainability, technology and performance fabrics. Read full article


11 Ways the Denim Supply Chain Tackles Sustainability

15.11.2017 – Rivet and Jeans

There isn’t one way to define sustainability. Denim mills and trims suppliers at Denim Première Vision in Paris Tuesday made a case for multiple approaches to reduce the garment industry’s impact on the environment. Read full article


Denim Mills



Global Denim Expands Waterless Options, Performance Fibers

15.11.2017 – Rivet and Jeans

Global Denim aims to go beyond the expected in a new Spring/Summer 2019 collection, called Into the Blue. The Mexico-based mill launched the seven-part concept collection at Denim Premiére Vision in Paris on Tuesday, offering brands newness coupled with sustainable technology and improved fabric performance. Read full article

About Denim Première Vision

Denim Première Vision Shakes Up Format, Location and Leadership

01.02.2018 – Sourcing Journal

Denim Première Vision is addressing the denim industry’s innovation and transformation with a new format, location and team reorganization. Read full article


Denim PV launches new, itinerant format, to hit London – News : Trade shows

01.02.2018 – Fashion Network

The Denim Première Vision trade show has introduced a major overhaul of its formula. The French denim industry event announced at the end of its latest edition that it would leave the Paris Event Centre, and hold its next spring session at the French capital’s Parc Floral venue, near the Bois de Vincennes. Read full article