The Smart Talk

From denim to denim, the future in a blue world
Wednesday 23rd, May at 3pm

In the future we will need to produce more and better in order to answer to the needs of the future generations and to respect the planet.
Will the denim value chain be ready for this challenge? Is the Circular Economy a possible answer?

With the guidance of Helene Smits in collaboration with Alliance for Responsible Denim a workshop that will look at the Circular Economy from the denim perspective.
We will analyze the actual facts and the future opportunities for the denim business from every perspective.
What does it means in practice? Materials, Design, Business models. Where are we as an industry? What are the struggles and opportunities for the future?

During a panel discussion that will involve stakeholders from the denim value chain we will create a moment of analysis with the auditors.

Helene Smits

Helene Smits
Circular fashion strategist | founder at Stating the Obvious

Helene builds on over 7 years of experience in Circular Economy and sustainable innovation. In 2014, she set up the Circle Textiles Program at Circle Economy, dedicating herself exclusively to bringing circular economy principles to the textiles industry. 2 years ago she founded Stating the Obvious, an independent consultancy in this field, working on innovative projects in collaborative networks of brands, suppliers and other key stakeholders (including Recover, Circle Economy, Amsterdam Fashion Institute and Fashion for good). She is currently one of the project leads for the Alliance for Responsible denim with a focus on recycled denim.

Alliance for responsible denim

The Alliance for Responsible Denim (ARD) is an initiative from Made-By, Circle Economy and the Amsterdam University of Applied Sciences.
ARD  brings denim brands together to collectively take steps towards improving the ecological sustainability impact of denim production.
These first steps include establishing measurements, benchmarks and standards for resource use (e.g. chemicals, water, energy) and recycled denim.
Although based in Amsterdam, ARD represents international denim brands and suppliers.

Get more info >

Meet the panelists

Final list to come


Lori DiVito

Professor and Chair of Collaborative Innovation and Entrepreneurship at the Amsterdam University of Applied Sciences. Her research interests focus on understanding the dynamics of inter-organizational relations in the context of ecological and social sustainability. DiVito has published in international peer-reviewed journals including Research Policy, Long Range Planning and Journal of Business Venturing and presented her work at various academic and practitioner conferences in Europe and the USA. She received her PhD in Organisational Studies from Alliance Manchester Business School, University of Manchester.

At the show, benefit from workshops & talks sessions and a brand new denim and fashion business Masterclass for free >