Show Agenda

May 2019 show agenda.

Next Tuesday 28th May, the Première Vision fashion team and its exclusive guests will take a deep dive into all the ingredients you need to build your autumn 20 – winter 21 denim collection: fabric construction, treatments and accessories, silhouettes and outfits, and a full reflection of the relationship between the new consumer generation and denim.

On Wednesday 29th May, Denim PV will host a series of Smart Talks dedicated to “Contemporary Visions for Smart-Tech Denim”, covering everything you ever wanted to know about the circular economy.

Get the programme!

Tuesday 28th May, Let’s talk about Fashion!

11.30 – A20W21 Denim Fashion Trends

Immerse yourself in autumn 20 – winter 21!
From fabrics to finishes and components, you’ll get all the latest new denim trends forming the core of this new season – including the sustainable innovations and focus the denim community is pushing forward.

Presented by the Denim PV Fashion team

Get a first peek at the season >

Fashion seminar

2.30pm – RE/VOLUME molding perspective

A fashion seminar dedicated to the season’s silhouettes and outfits.

Lucia Rosin breaks down autumn 20 – winter 21 fits and outfits along 7 fits concepts.

Presented by Lucia Rosin from the Italian creative studio Meidea

Get a first taste >

Fashion seminar

5pm – Denim alteration / Digital contamination

To explore the impact of the digital era and the evolution of denim culture.

A live discussion with a panel of emerging designers, with Kristian Guerra, co-founder of Ice Surface Temperature, as moderator.

Moderator: Kristian Guerra


  • Duran Lantink
  • Sophie Hardeman
  • Filippo Maria Bianchi

Get a first taste >


© Hardeman

From 6.30pm – L’Aperitivo!

Let’s dance! Join us for a typical Milanese evening:

Spritz, arancini, pizza & risotto, special DJ set & surprise events…

Meeting point? The beautiful garden of the Superstudio Più.



Wednesday 29th May, “Contemporary Visions for Smart-Tech Denim”

All the Smart Talks are presented and moderated by Giusy Bettoni, Première Vision Sustainability Consultant.

10am – Partnerships transforming the fashion-materials value chain

Simon Giuliani – Global Marketing Director at Candiani S.p.A.
Shinohe Hiroaki for ROICA™ – Chief Marketing officer in Asahi Kasei Spandex Europe
Uwe Kippschnieder, Denim Developer at Closed

Smart Talks

11am – Avant-garde creativity refashions the modern denim language

Elin Larsson, Advisor and lecturer for Sustainability & Circularity at Filippa K
Federico Corneli, Founder and CEO of Haikure / CEO of CS Jeans

smart talks

12pm – Naturally smart colour performance

Manel Subirats, Founder and CEO of Greendyes
Alessandro Maria Butta, Colori La Campana

smart talks

1pm – Cutting-edge machine technologies for pioneering smart creativity

Simone Sottocasa, Sales Division, Shima Seiki
Patrick Silva, Responsible for the marketing, communication and business development efforts at the Santoni group
Roberto Vago, technology advisor, Acimit

smart talks

2pm – Transforming values for a contemporary denim wardrobe

Paqui Ferrer – Marketing Director Hilaturas Ferre, SA – Recover®
Roian Atwood – Director of Sustainability – Wrangler
Johan Ekman – Global denim development Responsible – Weekday 

smart talks

3pm – MYAR a modern view of the past

Andrea Rosso founder of MYAR

smart talks

More info on the Smart Talks series HERE >

Workshops sessions

“The shape of things to come”, a tailoring workshops series by Alessio Berto

Denim PV gives you the opportunity to sit in with Alessio Berto from The Tailor Pattern Support. Discover the secret to the perfect denim pattern!

Alessio Berto will held 4 workshops during the 2 days of the show:

  • Tuesday 28 May: 10 am & 3.30 pm
  • Wednesday 29 May: 11 am & 3.30 pm

Discover the complete story >

Alessio Berto

Dyeing experiences, a workshop series with Alessandro Maria Butta

Join us for a workshop with Dr. Alessandro Maria Butta to learn the techniques behind perfect dyeing!

We will be holding 3 workshops during the 2 days of the show:

  • Tuesday 28 May: 12.30pm
  • Wednesday 29 May: 10.30am & 2pm

Discover the workshops >

Dyeing workshop

The Denim PV District

For one special week, Milan turns blue! We have teamed up with over 25 retailers with jeans in their collections to bring our badge holders some sweet discounts and perks.

Get the shop’s list >