Unlocking the potential of sustainable fashion
Through its Smart Creation platform for study and communications, launched in September 2015, the goal of the Première Vision Group has been to promote the responsible approaches of its exhibitors, and shed light on a new generation of values combining creativity, innovation and sustainability. These create new perspectives and new competitive advantages for the entire creative fashion industry.
Rethink creativity – Drive innovation – Accelerate responsability – Share culture
The Smart Square: let’s go together on the fashion sustainable journey
The place to find information, share and discuss. It’s a visionary, informative space where exhibitors, designers, buyers and fashion brands can experience and truly visualize responsible values and innovations in the creative fashion industry. Explore the issues driving the contemporary consumer’s conscious motivation towards better and Smarter choices!
The Smart Square has been launched in September 2016 at Première Vision Paris.
The Denim Smart Square
Last December in London Denim PV highlighted sustainable, responsible production initiatives by its exhibitors.
- Denim PV’s Smart Creation Area offered a Library of sustainable fabrics and accessories plus a Wardrobe of responsibly-produced outfits by world-leading denim brands.
- 7 Smart Talks with over 20 thought leaders and product developers discussed the latest in environmentally-conscious denim making methods covering the total supply chain.