Smart Creation

Unlocking the potential of sustainable fashion

Through its Smart Creation platform for study and communications, launched in September  2015, the goal of the Première Vision Group has been to promote the responsible approaches of its exhibitors, and shed light on a new generation of values combining creativity, innovation and sustainability. These create new perspectives and new competitive advantages for the entire creative fashion industry.

Rethink creativity – Drive innovation – Accelerate responsability – Share culture

Smart Creation

The Smart Square: let’s go together on the fashion sustainable journey 

The place to find information, share and discuss. It’s a visionary, informative space where exhibitors, designers, buyers and fashion brands can experience and truly visualize responsible values and innovations in the creative fashion industry. Explore the issues driving the contemporary consumer’s conscious motivation towards better and Smarter choices!
The Smart Square has been launched in September 2016 at Première Vision Paris.

Smart Creation

Smart Creation at Denim PV

Last December in London Denim PV highlighted sustainable, responsible production initiatives by its exhibitors.

Next 28 & 29 May in Milan, come and discover the latest in eco-responsible creation at Denim PV!

  • Denim PV shows you how to create a fashionable and sustainable denim collection with The Smart Creation Selection, an eco-conscious denim collection created in collaboration with the exhibitors
  • A series of Smart Talks dedicated to “Future and Contemporary Visions for Smart-Tech Denim”, covering everything you ever wanted to know about the circular economy.

In the meantime, go deeper into the Smart Creation with the following articles:

What is a circular economy? / Smart innovation: certifications / Circular economy, a denim case study


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Première Vision launches Smart Creation, the podcast

SMART CREATION, the podcast, invites you to explore the potential of sustainable fashion.

With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more responsible fashion industry.

Discover and enjoy!

Podcast #1

Podcast #2

Podcast #3