Smart Creation

Unlocking the potential of sustainable fashion

Through its Smart Creation programme, launched in September 2015, the goal of the Première Vision Group has been to promote the eco-responsible approaches of its exhibitors, and shed light on a new generation of values combining creativity, innovation and sustainability. These create new perspectives and new competitive advantages for the entire creative fashion industry.

Rethink creativity – Drive innovation – Accelerate responsability – Share culture

Discover the Smart Creation programme in motion right here >>>>>>>>>>


Let’s go together on the responsible fashion journey 

The Smart Creation area at Première Vision Paris is a visionary and informative space where exhibitors, designers, buyers and fashion brands can experience and truly visualize responsible values and innovations in the creative fashion industry. Explore the issues driving the contemporary consumer’s conscious motivation towards better and Smarter choices!
The one and only place to meet the key players of eco-responsible fashion, discover the very latest sustainable products and be inspired by eco-conscious production processes. 

Smart Creation

Smart Creation is also at Denim PV!

Since May 2018, Denim PV highlights the eco-responsible production initiatives and sustainable products of the denim value chain.

Last edition in Milan, some 2,500 denim heads discovered the latest in eco-responsible denim creation:

The inspirational area called The Smart Creation Selection, showcased a fashionable denim collection created in collaboration with our smart exhibitors.

The Smart Talks session “Contemporary visions for smart-tech denim” gathered some of the top game-changers on the denim scene today and tackled how to develop sustainably responsible garments that have an innovative and fashionable edge.

We also had the chance to talk about eco-responsible creation at Wrangler with Roian Atwood and at Closed with Uwe Kippschnieder.

Want to go deeper into the Smart Creation? Read the following articles:

What is a circular economy? / Smart innovation: certifications / Circular economy, a denim case study


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Listen up! The Smart Creation podcast

SMART CREATION, the podcast, invites you to explore the potential of eco-responsible fashion.

With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more responsible fashion industry.

Listen up!